I have a B.S. in Information Systems from San Diego State University, in San Diego, California, an A.S. in Computer Science / Information Systems, Webmaster from Grossmont College, also in San Diego, and I am a Certified Web Master and CeMA Professional Certified E-marketing Associate. I am also eligible to take the Certified Associate in Project Management (CAPM) test, but have not done so yet. I am well-versed in System Analysis and Design, as well as business management.
The concentration for my studies at SDSU included SQL, ASP.Net, Visual Basic, Internet Marketing, Networking, System Analysis, and System Design. Since these studies followed my Webmaster associate degree, I became very proficient in web production skills and techniques.
I am also able to develop with Google Data API, Facebook business pages, and I am familiar with Authorize.net development and PCI standards for ecommerce, and the UPS development API.
I’d like to reiterate that my training is formal, and my degree is in Information Systems and Webmaster. I have the skills to not only develop the code involved in interactive web sites, using best practices methods, but can also design advanced layout and graphics. My focus of web production also includes business aspects such as project management, operations management, analysis and reporting, management of information systems, marketing, and finance.
Works:
As the Webmaster of a 300 page web site, with an audience of 25,000 users in 96 countries, I created ASP.net user interfaces, as well as some of the code-behind. I managed 200 static web pages on an ongoing basis, redesigned the web site to table-less CSS, and redesigned two-thirds of the 15 page CSS style sheet used throughout the site. At this time the web site’s load time is approximately 90 percent faster than all other sites, according to Google Webmaster tools.
As Webmaster I was involved with all of the functionality of the web site and proved very flexible, being able to integrate several of my skills as they were needed.
I created an integrated student records section of the web site, using tabless-CSS, ASP MultiView panels, AJAX, VB.Net, and SQL stored procedures. The section displayed records of any of the registered users of the site, by entering the student's id number. It produced student background information, demographics, financial aid information, and student transcript information. The teachers, using the section, could enter and update student grade records. I designed and created the layout, code-behind, and SQL stored procedures.
I was involved in the rebuilding of the web site's core functionality, by re-creating the interactive user interface with tableless-CSS, AJAX, and JavaScript.
I managed the SEO / SEM e-marketing base for the web site, and created a custom ASP.Net analytics report web page that utilized the Google Data API, and generated queries for not only standard visitor statistics, but also custom goals and funnels that were developed by me in Google Analytics. As part of the SEO / SEM effort, I created email marketing campaigns, including the creation of HTML email messages, targeted at 25,000 users world-wide.
I created a Flash video tutorial series, optimizing videos with Flash Media Encoder and placing them into a Flash movie using ActionScript 3. I also created custom user controls, data-driven records, and AJAX- and jQuery- enabled web pages. I played a large role in the launch of the newly redesigned web site, and on an ongoing basis I corrected links and bugs throughout the web site, as well as updating the CSS style sheet file.
I have extensively cross-browser tested web sites using Adobe Browser Labs mostly, among other tools, and I am able to quickly identify and repair any cross-browser issues that may arise.
Another work of mine was an interactive web site for a small manufacturing business. This web site used ASP.Net, SQL, Flash, and AJAX to create a shopping cart which offered the user a quotation for the products they were interested in.
I used advanced Photoshop for the vector-based main product images that were contained in the Flash display, and coordinated the colors of the products with the colors of the web site using color replacement, hue and saturation, curves, and levels. The result was a very clean product image. For the Flash, I used advanced ActionScript 3 contained in an external class. The programming was somewhat complicated, but the result was seemingly basic and subtle: rolling over an image button caused the product image to fade in while the previous image faded out, and clicking on the button brought the user to the product page.
The web site used an SQL database, and user profiles for the shopping cart, as well as LINQ queries. The visitor received an HTML email quotation, and could send a message to the company via their account portal on the web site. After running a static code analysis test (FXCop) on the web site, I found that it adhered to Microsoft best practices.
This web site was a derivation from a Senior project that I did at San Diego State University which was called “Integrated Business Model", and which is included here in my portfolio.
I also created an inter-related web site for this manufacturing business featuring detailed schematics of products, that were displayed in an AJAX SeaDragon viewer which allowed users to examine the products' technical aspects with high resolution clarity at any level of magnification.
I am very interested in this type of web development, which allows me to utilize many of my business qualities in designing the web site, such as operations management with regards to the formal Request for Quote structure.
Background:
I started computing when personal computers arrived in the early 80’s, and found myself fascinated with customizing software, databases, and Basic programming. I used the PC in an office setting and became quickly familiar with relational database management, word processing, and spreadsheets. I spent some amount of time with a program that was called Open Access, which was much like the Microsoft Access of today, and created an integrated system for the manufacturing company for which I worked. The system included accounts receivable, accounts payable, payroll, inventory, work in progress, and time management, and returned complete reports to the management.
Though I grew up in a business environment – I started sweeping floors at my father’s shop when I was 14 and advanced to the drilling and sanding area for a few years before moving into the office – I also had a deep background in the arts, particularly theatre. I left the computer field for a while to try my hand at playwriting, and headed east. Although I got a lot of experience writing, I didn’t progress well in the playwriting business, and eventually returned to San Diego, where to my delight the Internet had come into being. I immediately began designing web sites using software that is not unlike the DreamWeaver of today, and found that this was my passion. Soon, I enrolled in school and began my pursuit of a Webmaster certificate, in a formal setting.
After obtaining my Webmaster degree I started my company, La Mesa Web Designs, in hopes of designing commercial web sites for the then booming industry. However, these were to be basic static web sites, and wouldn’t encompass the growing demand for interactive web development that companies would be needing as the Internet became, inevitably, more popular with businesses. I had studied business-to-business Internet marketing, and knew that even in the early 2000’s B2B Internet marketing was in the trillions of dollars. So I decided to follow the formal training that was now available to me.
Instead of limiting myself to only the Webmaster Certificate, I had earned an Associate’s degree for the same, and so was able to continue my education at the University level for formal instruction in Web Development, System Analysis and Design and fields related to web production. This was my sole goal throughout my schooling, and I was taught by many of the industry’s leading professionals. San Diego State University was a good choice for my education, as most of my professors held their doctorate, and taught personally, instead of using TA’s to instruct the classes.
Upon request any of the previously mentioned examples of my work can be shown, as some of the content is proprietary and / or password-protected.
Thank you for visiting my portfolio,